MoBeet connects the offline with the online costumer journey: physical meets digital
The platform works with first party data collected and costantly updated thanks to strategic partnerships with leading operators of public wi-fi services.
Behavioral and Contextual: We always find the right solution to ensure the best performances
Real-time geotagging: We store a huge amount of data about socio-demografic profile, interests, places visited and browsing history. We can plan more than 2,5 billions profiles.
Digital analytics vs in-store research: from click to lead, switching to traffic and incremental sales in stores
Mobeet Attribution connects the exposition to the adv with the offline behaviour, keeping track of all the conversions and measuring the incremental sales in store.
The unique MoBeet ecosystem combines the accuracy of first party data collected with our exclusive wi fi network and a owned SDK. We analyze the online and offline behaviour of our users: this allows brands and retailers to intercepts consumers with relevant messages in pertinent contexts.
MoBeet owns a DMP developed by Neodata, italian leader in big data analysis. Our platform was born from a strategic partnership with Freeluna, the biggest italian free wifi. We trasform a big amount of data about people’s behaviour and interests, in advertising campaigns measurable in real time. MoBeet is a team composed of consultants with deep marketing knowledge, able to realize costumer activation and drive to store activities for retailers and brands. MoBeet can master the whole conversion funnel from brand awareness to post-sale: video branding, display performance, lead generation, e-couponing and push notifications on target. All the activities are measured by thorough quantitative surveys, certified by authoritative third party.